Before I joined the Advancement Team at Utah's Hogle Zoo, there was no specific branding set up. This made communications, signage, areas of the zoo, and all other marketing look disjointed. In order to bring all of these together, I created a brand and style guide.
Sign Overhaul
After creating the brand standard, I updated the signage throughout the zoo. General signage was created in the style of the UHZ style and animal areas were given specific designs that utilized the UHZ color palette. While unique, each area also had elements and layouts that tied them all together.
Species ID layouts and animal area specific design. There were 8 regional/animal areas: Africa/Lions, Great Apes, Elephant Encounter, Rocky Shores, Asian Highlands, Small Animals, Primates, and Wild Utah.