The Business Card, Letterhead, and Envelope for Roast Beet went through several renditions. After many samples, I eventually chose a design that was very simple. The beet with the flame leaves is visible on each piece as it is unique and represents the essence of the restaurant. Apart from the specially designed typeface for the Logo, I have used Book Antiqua as well as Microsoft New Tai Lue to add contrast and adaptability, which is carried throughout the entirety of the brand.
